Readable blog posts can help turn your visitors into customers. Even if you are not a professional writer, you can use these 6 tips to increase your blog’s readability!

A photograph of a vintage typewriter with yellowed paper and some typo mistakes typewritten
Nope, that typo ain’t gonna help you look good, cool filter or not – © Jason Yu

1) Keep it short and sweet

Paragraphs and sentence that are short and succinct are easy to read. Start with a short topic sentence. A good topic sentence tells your reader what the paragraph will be about. The most readable paragraphs have less than 7 sentences and sentences should be 20 words or less. Your readers are more likely to finish reading your post if your sentences and paragraphs are readable.

2) Use simpler words

Using simpler words helps to improve readability. Difficult words may look more impressive but your message may become hard to understand. As a result, you may miss a chance to sell your product or service to a potential customer. Use a thesaurus to help you find simpler words to create more readable blog posts. Try to avoid using jargon if possible but if your topic is technical in nature, keeping your sentences and paragraphs short can help improve readability.

3) Check your readability score

There are tests available which rate the readability of your post. An example is the Flesch Reading Ease Test which scores readability on a scale between 0 to 100. 0 is considered extremely difficult to read and in contrast, 100 is very easy to read. Readable blog posts typically score between 60 to 100. There are many free-to-use online tools you can use to check your readability score. Simply Google for “Flesch Reading Ease Test” to find a tool.

4) Use subheadings

Subheadings make it easier for your readers to scan through your post. Good subheadings let your reader find what they need from your post quickly. Start each new topic with a short subheading. An effective subheading will help your reader understand the gist before reading the first paragraph. Use a different font size or bold your subheadings to help them stand out.

5) Make your text legible

Legibility is crucial. This seems like a no-brainer but too many websites and blog by web design houses are sacrificing legibility for aesthetics. While font sizes vary from font to font, making your font size slightly larger can help to improve legibility. The most readable blog font sizes are 16px or larger depending on the font used. Make sure your text contrasts well against the background of your website too.

5) Spell properly, write grammatically

Correct spelling and grammatical sentences make a readable blog post. Again, this seems like yet another no-brainer yet too many good blogs have lost readers due to poor spelling and bad grammar. Most browsers and operating system already come built in with grammar and spellcheckers built to help you write readable blog posts. There are also online tools like Grammarly that can help you avoid grammar and spelling pitfalls. Besides proofreading your blog post before publishing, you can also read out loud to help catch more errors!

TL;DR: Summary on how to write more readable blog posts

1) Keep it short:
Paragraphs (< 7 sentences). Sentences (< 20 words).

2) Use simpler words
Use a thesaurus to find simpler words

3) Check your readability score
Aim to score between 60 – 100 for the Flesch Reading Tests

4) Use subheadings:
Start each new topic with a short subheading to help your readers get the gist

5) Make your text legible:
Use at least a 16px font size and your text should contrast against your background

6) Spell properly, writing grammatically:
Use a spellchecker to help you eliminate spelling and grammar errors