Ah, acronyms! We have PIE, SMRT, MOM, LTA and many more. In digital marketing, we also like to use acronyms like SEO, SEM, PPC, CTA. Do you know what do they stand for? Dunno, right? Ah, don’t know don’t anyhow use, but if you want to learn properly then continue reading lah. If you know, then maybe you want to read some other posts like this and this!

Many wood carved alphabets and numbers placed all over the floor
It might seem confusing, but that is why you are here – © Amador Loureiro

SEO: Search Engine Optimization

The most popular term in digital marketing. SEO is the way to get your website ranking in search engine results. Your website will never get found without proper SEO. I wrote a guide on SEO here, don’t say I never share.

SEM: Search Engine Marketing

SEM is you market your website through paid advertisements with Google Adwords. Google Adwords is where you purchase keywords relating to your business and bid for the advertising space. Your ads are charged by PPC.

A sample Google Ad

PPC: Pay-per-click

PPC! Not PCC ok!? 😉 Pay-per-click is the method of payment when you use Google Adwords. After setting up your Adwords, you will only be charged when someone clicks your ad. If the same person clicks the ad multiple times, you will still be charged for the clicks.

CPC: Cost-per-click

Same as PPC lah.

CTA: Call-to-action.

A call-to-action is a point for your visitors to engage with you. When a potential customer visits your website,  the CTA should prompt them to take an action like registering for your services or to send you a message.

Horlu has a clear CTA urging visitors to register their interest
Horlu has a clear CTA urging visitors to register their interest

CPM*: Cost Per Thousand

CPM stands for ‘Cost per Thousand (of impressions).’  CPM is the measurement of cost for 1,000 impressions made. This is the most common way of pricing for advertisements on websites. CPM is not based on unique views so if the same person somehow chooses to visit the page where your ad is placed 1,000 and if by some evil voodoo your ad is presented each of the 1,000 visits, you WILL get billed.

* The M is the Roman numeral for 1,000. Do not ask me why they do not call it CPT.  ¯\_(ツ)_/¯

CTR: Click Through Rate

CTR measures the number of times someone engages your advertisement against the total number of views. To engage a user means to have the user click on the advertisement and go through to the linked page. The higher the engagement the more successful the ad.

B2B: Business to Business

B2B means that your customer is another business. For example, when you visit a departmental store, you will see different brands there. These brands sell to the departmental store. This is a B2B relationship.

B2C: Business to Consumer

B2C refers to businesses that sell directly to the consumer. Going back to our previous B2B example, the departmental store that sells those brands to sell it to you makes the departmental store a B2C business.

B2C businesses are growing greatly because eCommerce platforms allow manufacturers and creators to sell directly to consumers, eliminating the need for a middleman.

KPI: Key Performance Indicator

KPI is an indicator if the business or advertisement is achieving its objectives. KPIs should align with your business objectives and be set realistically. If you’ve made a sound business plan, you should meet the KPI as your business progresses. Review your KPI regularly and refine your goals when needed.

For advertisements, the KPI should reflect the goals you want your advertisement to achieve. For example, if you placed some Facebook Ads to promote your latest product, you may consider a high CTR and CPC rate to be part of this ad’s KPI.

Now that you know these 10 digital marketing acronyms, you are no longer blur like sotong. So go on and impress your friends with your new found knowledge!